In order to protect their dominant market share, Keurig makers Green Mountain Coffee Roasters has been on a bit of an aggressive tear of late. As with computer printers, getting the device in the home is simply a gateway to where the real money is: refills. But Keurig has faced the “problem” in recent years of third-party pod refills that often retail for 5-25% less than what Keurig charges. As people look to cut costs, there has also been a growing market for reusable pods that generally run anywhere from five to fifteen dollars.
Keurig’s solution to this problem? In a lawsuit (pdf) filed against Keurig by TreeHouse Foods, they claim Keurig has been busy striking exclusionary agreements with suppliers and distributors to lock competing products out of the market. What’s more, TreeHouse points out that Keurig is now developing a new version of their coffee maker that will incorporate the java-bean equivalent of DRM — so that only Keurig’s own coffee pods can be used in it.
Friends don’t let friends use pod coffee makers.
FRIENDS DON’T LET FRIENDS USE POD COFFEE MAKERS.
I use mine to make hot water so I can then make tea… it is more convenient than a tea kettle.
geradex, I think you just gave me a reason to use my reusable k-cup! :O
My favorite Oscar of the night
make room for the Grammys
Tumblr was invented just for this pun.
I shouldn’t be laughing as much as I am.
I just punched a crack into my fist with my wall because of this.
I hope you’re proud of yourselves tumblr ._.
I see what you did there, gearholder.